JOHN S.

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HYUNDAI MOTORS
TURKEY WEBSITES

Clients: HYUNDAI MOTORS TURKEY
Role: USER EXPERIENCE, USER INTERFACE, USER RESEARCH
DELIVERED: A CORPORATE WEBSITE AND A RETAILER WEBSITE TEMPLATE

This project involves design and development of 1 corporate website and 1 retailer website template as well as a central content management system.

Main stakeholders of this project were the client themselves, their website users and finally retailers; small companies that actually sold the cars.

PROJECT IMAGES

Who are we designing for?

Hyundai Turkey, at the time, used to launch separate microsites along with the launch of every new model. This led to fragmentation of the brand’s web presence. Distinguishing qualities of the models were not adequately represented on the main website. This was a major pain point with website users looking for a way to browse and compare models from one place with all the aggregated information.

The client was concerned that the microsites were difficult to maintain seperately and prone to obsolescence.

Retailers had their own websites because of the variety of their individual needs. They all wanted to display their current inventories with only the models and customization options that they offer. They also wanted to announce offers and deals on their own in order to build customer loyalty for their branch.

Commonly, these retailer websites:

  • Had no uniformity among one another,
  • did not adhere to brand identity guidelines,
  • displayed outdated information,
  • were inconsistent in ux and features
  • were built on outdated (flash) technology,
  • had no functional content management system to remedy the rest of the issues.

The client was concerned with their brand image due to the state of the retailer websites. They would prefer a system that they could verify the consistency and the accuracy of every retailer website.

User Research & Methodology:

I did primary research by analyzing the global web presence of the competing global automotive industry brands. I reviewed the decision making tools they provided their users with and I formulated a powerful model selector tool for our own. I analyzed how they adapted global templates for different countries and advanced this solution to our design problem with retailer websites.

I designed the corporate website with a focus on clarifying individual differences of models. Newly envisioned content management system allowed the client to manage this website while also providing override functionality for retailer websites.

I designed a template adaptation of the original site for the use of retailers. Each retailer had access to an instance of this template adaptation. Model information and global content was managed by the corporate administrators. Retailers would then choose to display relevant parts of this content based on their inventories. Retailers could also post promotional content on their own instance. This approach ensured consistent content flow among every retailer site.

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